What is Klear embedded financing (KEF)?

Embedded finance refers to the integration of financial services, like lending, directly into non-financial platforms or apps. For example, an eCommerce platform might offer business loans to its eShops without them needing to visit a bank. Embedded finance makes it easier for entities to access credit where and when they need it.

Klear has developed such a kind of technical integration and partnership with innovative platforms providing online services to businesses, like CloudCart (eCommerce platform) or Nula.bg (platform for accounting).